Mastercard Women SME Leaders Awards reveals 2023 winners


o Women-led businesses and entrepreneurs across different industry sectors in Eastern Europe, Middle East & Africa (EEMEA) recognized at virtual awards ceremony
o More than 4,500 nominations submitted across 22 categories
o Winners includes women entrepreneurs from Azerbaijan, UAE, Botswana, South Africa, Kuwait and Nigeria among others

Cairo, Egypt, 9th May 2023: Mastercard has announced the winners of its second edition of the Women SME Leaders Awards at a virtual ceremony, celebrating the achievements of women-led businesses in 22 categories across multiple industry sectors in Eastern Europe, Middle East and Africa.

Launched in 2022 in collaboration with Entrepreneur Middle East, the Mastercard Women SME Leaders Awards is the first initiative of its kind to recognize women-owned and run SMEs shaping the future of the region.

“The second edition of the awards has once again exceeded our expectations – from receiving entries from diverse businesses to seeing the women of tomorrow raising the bar as we embrace a future that includes more women across industries. I’d like to congratulate all the winners for their contributions and commitment to the SME success story and for being a part of the Women SME Leaders Awards 2023,” said Amnah Ajmal, Executive Vice President of Market Development, Eastern Europe, Middle East and Africa at Mastercard.

The second edition of the awards saw 4,547 submissions from businesses with a turnover of less than US$13.6 million (AED50 million) and employing between six to 50 people.

Entry to the award’s 22 categories – which included The Designer, The Logistician, The Retailer, The Educator and The Investor – was open to all female individuals or businesses who have their offices or offer their services in EEMEA. Other award categories included The F&B Leader, The Educator, The Real Estate Leader, The Health Custodian, the Executive, The Leader of Tomorrow, The Leader in Agriculture and The Visionary, in addition to others.

Celebrating and showcasing individuals and enterprises shaping economies, value chains and the digital economy, winners from the UAE, South Africa, Kuwait, Botswana, Bahrain, Azerbaijan, Nigeria, Kenya, Morocco were:

1. Marcela Sancho Montoya, Founder, House of Pops
2. Rim Guirari, CEO, Mustard and Linen Interior Designer
3. Marloes Knippenberg, CEO, Kerten Hospitality
4. Meher Mirchandani, Managing Director, Palmon Group FZCO
5. Kim Thompson, Founder and Managing Director, Raw Coffee Company
6. Masindi Netshakhuma, CEO, Renof Productions
7. Latifi Bin Haider, Founder, Baytuki
8. Noora AlAskar, Founder, Nutribox Your Pocket Nutritionist
9. Marang Mbaakanyi, Founder and CEO, Drones of Africa
10. Susy Massetti, Founder and CEO, Maria Massetti WLL
11. Roaya Saleh, Founder, Villa Mamas Restaurant
12. Youmna Khoury, Founder, Youmi Beauty
13. Sarah Curtis and Zainab Imichi Alhassan Alli, Founders, POP Communications
14. Jana Krimpe, Founder and CEO, BEST Solutions
15. Anastasia Kopijevski, Founder and CEO, Skaya Art Agency
16. Dina Mattar, Founder and CEO, Dverse
17. Jennifer Obiorah, CEO, TeamUpcyclers
18. Karima Anbar, CEO, Intisar Foundation
19. Beatrice Jemimah Wanjiku Kiniti, Founder, Jobenvic Enterprises LTD
20. Wada Kealotswe, Founder and Director, Aiko Creations t/a Eco Zera
21. Shilpa Mahtani, Founder and COO, BnB ME
22. Mona Alami, Co-founder, Ecofertil
The Women SME Leaders Awards 2023 judging committee included Amnah Ajmal, Executive Vice President, Market Development, EEMEA for Mastercard; Tamara Pupic, Managing Editor of Entrepreneur Middle East and Nezha Alaoui, Founder and CEO, Women Choice.

The awards are aligned with Mastercard’s global commitment to connect 25 million women entrepreneurs to the digital economy by 2025, as part of its goal to build a more sustainable and inclusive world.

Notes to the editor:
The awards were presented in 22 categories. For more information about each of the categories, please follow this link.
1. The Designer
2. The Logistician
3. The F&B Leader
4. The Retailer
5. The Educator
6. The Real Estate Leader
7. The Health Custodian
8. The Hotelier
9. The Tech Leader
10. The Professional Services Leader
11. The Investor
12. The Fashion and Beauty Leader
13. The Media Leader
14. The Leader in Agriculture
15. The Executive
16. The Artist
17. The Leader of Tomorrow
18. The Humanitarian
19. The Visionary
20. The Change Maker
21. Home-Based Business of the Year
22. The Momtrepreneur of the Year

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