OMA Emirates Group Partners with UnionPay International to Develop SoftPOS Solution for the Middle East and Pakistan

By:Mohamed Badawy

Dubai, UAE, May 23, 2023: OMA Emirates Group LLC, the leading provider of payment systems and solutions, today announced their collaboration with UnionPay International to develop SoftPOS, a Point of Sale (POS) solution in the Middle East and Pakistan that will increase the acceptance of touch points significantly across these regions. The innovative SoftPOS solution will be very cost-effective and secure and transform NFC-enabled (Near Field Communication) smartphones into a POS, offering POS Acquirers in the region a much-needed economical solution in line with UnionPay’s strategy towards digitization.

Payment made through SoftPOS will be safe and secure, just as it would be through a physical POS terminal. With SoftPOS, contactless payment will be seamless for merchants and SMEs to adopt, allowing businesses to overcome issues with cash handling and other operational challenges that occur due to the exchange of physical currency/tender/money. SoftPOS can eliminate the requirement for in-store cash registers and enable business owners to use portable smart devices such as mobile phones and tablets as payment terminals for contactless payments. SoftPOS can also provide an improved customer experience along with new possibilities for the retail sector to utilize their human resources more flexibly.

Commenting on the partnership, Niranj Sangal, Group CEO of OMA Emirates Group LLC said, “We are very excited to collaborate with UnionPay International in introducing SoftPOS to the Middle East and Pakistan region. We strongly believe this will be a game-changer, especially for SMEs looking for a respite from ever-increasing operational costs. We look forward to further strengthening our position across multiple regions by associating with UnionPay International and offering value-added products and services to our clients.”

The tap-to-phone solution will help consumers who have the NFC feature enabled accept payment digitally through contactless payments. This can be facilitated by tapping the NFC-enabled card or mobile device on the merchant’s Android mobile phone with NFC functionality.

“UnionPay International is pleased to partner with OMA Emirates Group LLC in revolutionizing innovative payment methods in the region, and we believe that this solution will help Acquirers to scale their POS touchpoints. SoftPOS will enhance the experience for smaller merchants and make digital payment collections simple, reliable, and flexible where conventional POS isn’t feasible due to the high cost of hardware,” said James Yang, General Manager Middle East of UnionPay International. “We are confident that this new solution will allow new category merchants to accept contactless payments in an easy way as customers are moving to digital channels faster than they have in the past.”

-Ends-

About OMA Emirates Group LLC

Middle East based OMA Emirates Group LLC is a leading provider to the payment industry with cutting-edge technology solutions for card personalization, payment issuance and payment acquiring systems through a global delivery platform. The company aims to help businesses achieve the highest efficiency levels by drawing on its extensive research and experience with a large profile of high-performance businesses. OMA Emirates Group LLC and its strategic world-class technology partners design and deliver a seamless customer experience. The company is ISO 9001 certified and has a presence in Eastern Europe, Africa and APAC.  The Group also owns OMA Pakistan (Pvt) Limited in Pakistan which is a leading POS machines and software solutions provider to all leading banks in Pakistan for their acquiring and issuance solutions.

About UnionPay International

UnionPay International (UPI) is focused on the growth and support of UnionPay’s global business. In partnership with more than 2500 institutions worldwide, UnionPay International has enabled card acceptance in 181 countries and regions with issuance in 79 countries and regions. UnionPay International provides high quality, cost effective and secure cross-border payment services to the world’s largest cardholder base and ensures convenient local services to a growing number of global UnionPay cardholders and merchants.