Star National Automotive Celebrates 35 Years in the Egyptian Market
, Marking A Digital Breakthrough in the Automotive Sector
· Introducing 6 models of Mercedes-Benz All-Electric Range, aligning with the sustainability goals and Egypt’s 2030 vision towards a greener future.
· Star National Automotive Pyramids Heights showroom embraces a comprehensive, innovative Retail Experience equipped with the latest technology.
Cairo, November 16, 2023
Star National Automotive (SNA), an authorized dealer of Mercedes-Benz, celebrates 35 years since its establishment in 1988 as the first dealer of the luxurious brand in Egypt. Starting from the first branch in Dokki, SNA expanded its outreach to serve in 7 other branches across Egypt, all SNA showrooms are operating as a 3S Facility.
Karim Sami Saad, Chairman of National Automotive Company, expressed his joy for commemorating the 35 years anniversary, saying: “As we celebrate our 35 years journey, we believe that SNA and ANA customers are the main drive force behind our longstanding commitment to providing an exceptional and inclusive services that meet all the customers’ needs. Throughout these years, we worked tirelessly to establish SNA brand image with a robust focus on providing extraordinary services that exceed the customers’ expectations, thus enhancing their loyalty and confidence in our brand. Hammering on continuous innovation and swift response to market demands, we have reached new hights of excellence with customer satisfaction”.
Yasser Saleh, CEO of Star and Alexandria National Automotive, said: “SNA offers six new SUV and Sedan models from the Mercedes-Benz All-Electric Range in line with sustainability framework, government’s 2030 strategy, and COP 27 recommendations. The new range includes EQS, EQE, , EQS SUV, EQE SUV, EQB and EQA which come an integrated service package valid for six years with no mileage limit. Moreover, EQA and EQB owners will enjoy a 8-year battery
warranty or 160,000 km. Meanwhile EQE and EQS, including SUV models, are distinguished with a 10- year battery warranty or 250,000 km, providing an unprecedented driving experience with the latest technology.
In this context, Yasser announced the establishment of two electric charging stations, as an initial step towards a greener future, complementing the SNA’s eventual achievements throughout the last 35 years.
SNA revolutionizes customer experience in Egypt through its fully integrated, cutting-edge retail experience in Pyramids Heights showroom, emphasizing the space and technology in all process to provide a seamless experience with its customers. SNA after-sales services provides for the first time an electronic 360 scanner using a 360-degree camera for examining the exterior and providing a 100-image comprehensive report in a few seconds. SNA, also provides road assistance service “Mercedes-Benz 24 Service”, equipped with the latest technology to guarantee SNA customers an integrated service anywhere and at any time.
Towards enhancing its services and keeping customers as a top priority, SNA also offers the remote diagnosis technology which facilitates the troubleshooting process in an unprecedented way anywhere and anytime.
Star National Automotive “SNA” launched the first integrated mobile application “SNA App” to facilitate and enhance its customers experience by offering various tailored services such as service booking, online payments, purchasing from Mercedes-Benz accessories & Collection, 24/7 live chat support, requesting road assistance service and the virtual reality tour which allows customers to experience the retail experience showroom virtually.
Yasser Saleh added, “Since 2022, National Automotive Company provided a 5-year warranty for any Mercedes-Benz vehicle purchased from SNA or ANA, including a 2-year manufacturer warranty and a 3-year Extended Star warranty. Catering to our customers’ needs, in 2023 Star & Alexandria National Automotive Company also introduced Star Back Warranty program, tailored for Mercedes-Benz used vehicles with a 2-year warranty like the manufacturer warranty, if the car didn’t exceed the 7 years from the starting date of the original warranty and didn’t exceed 150,000 KM car’s mileage”.
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