Pep Guardiola and Visa Team Up to Deliver Unmatched Experiences for Cardholders

By: Mostafa Eid

Visa has signed a 2-year contract with award-winning football coach Pep Guardiola, renowned for managing leading European football clubs

Cardholders stand a chance to attend meet-and-greets, win signed items, and watch a FIFA World Cup 2026™ match with the legendary football manager

[Cairo, Egypt, 2025]: Visa (NYSE: V), a global leader in payments, has announced a new partnership with legendary football manager Pep Guardiola. As part of the two-year collaboration, cardholders and football enthusiasts will have the opportunity to benefit from exclusive experiences.

The widely celebrated coach, known for his leadership of prominent football clubs such as Barcelona, Bayern Munich, and Manchester City, joins Visa on a mission to provide unparalleled experiences to fans in the region. Visa cardholders will have access to meet-and-greet events, attend a FIFA World Cup 2026™ match alongside Guardiola, and win items personally signed by the history-making manager.

Tarek Abdalla, Visa’s Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA), stated: “We are delighted to join forces with Pep Guardiola, a giant of contemporary football known for redefining how football is played and building some of the world’s most successful teams.”

Abdalla continued: “At Visa, we strive to create and deliver unique experiences for cardholders and clients – that’s why this partnership is a winning match for us, complementing our history of sponsoring major football tournaments such as the FIFA World Cup 2026™, AFCON, the Asian Cup, and more.”

Pep Guardiola commented: “Today, I’m proud to join Visa on a mission to delight football enthusiasts. Visa and I share a common goal of crafting unforgettable experiences for fans. In the world of sports, we are always striving to create memorable moments that can last a lifetime – and I look forward to doing just that through this partnership.”

Guardiola, hailed as one of the greatest football managers of all time, has helped secure six Premier League titles at the helm of Manchester City. He holds the record for the most consecutive league victories in La Liga, the Bundesliga, and the Premier League, and is the only manager in history to win the European treble twice in the men’s game.

As a leader in digital payments, Visa aims to empower individuals, merchants, and businesses to take a step closer to their own goals and ambitions, providing innovative solutions, impactful initiatives, and a comprehensive suite of products and services that enable global aspirations—one etap, swipe, or click at a tim

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About Visa Inc.

Visa (NYSE: V) is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.