Strategic Partnership Agreement Between «Boyot» and Trend System Integrators

Cairo, 23 June 2025:

In a significant strategic move that reinforces digital transformation in the real estate sector, Boyot, a leading provider of digital property management solutions, has announced the signing of a partnership agreement with Trend System Integrators, a specialized firm in Enterprise Resource Planning systems (Odoo ERP Platinum Partner) and technology consulting.

This collaboration aims to deliver fully integrated and interconnected solutions tailored to the growing demands of the real estate market—particularly in countries such as Egypt, Saudi Arabia, and the United Arab Emirates, where Trend operates through its regional branches to support the real estate sector.

This partnership aligns with the shared vision of both companies to develop a comprehensive digital ecosystem that enables developers, property managers, and investors to manage their operations smoothly by integrating the BOYOT platform with ODOO ERP solutions in areas including accounting, contracts, maintenance management, and financial and digital reporting.

Through this collaboration, Boyot’s clients will gain access to the robust technical infrastructure provided by Trend, built on the latest Odoo ERP technologies.

Trend is one of the largest Odoo partners serving the real estate sector in the Arab region and the Middle East, which allows for enhanced operational efficiency and greater financial transparency and control. The integration will also allow for real-time tracking of sales and leasing operations, cash flow management, maintenance, and collections — all through a single platform.

Mohamed Shoukry, President and CTO of Boyot, stated:
“We are excited about this collaboration, which marks a significant leap in the services we offer our clients. Combining our deep expertise in property management with Trend System Integrators’ proficiency in Odoo ERP enables us to build a fully integrated digital ecosystem that facilitates more efficient real estate asset management.”

Salah ElKady, CEO of Trend System Integrators, added:
“We believe that integrating the comprehensive Odoo system with a smart real estate platform like Boyot will redefine the game in the real estate market. This partnership represents an ideal model of how ERP systems can be tailored to serve industry-specific goals and drive genuine digital transformation.”

Kareem Hassan, Egypt Country Manager at Trend, also commented:
“We look forward to putting this collaboration into practice with real estate companies aiming for digital excellence. We are committed to delivering reliable, scalable technology solutions that support business growth and improve operational efficiency.”

This partnership is expected to open new opportunities in various markets, especially across the Gulf region and North Africa, where real estate firms and investment institutions are increasingly adopting modern digital tools to boost their competitiveness and performance.

Both companies affirm their commitment to providing flexible and scalable solutions that support digital transformation, enhance user experience in property management, and help modern real estate institutions achieve their strategic goals.

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