Tribu Care Sets Sights on Leading the Beauty Market in Egypt and the Middle East with Korean Technology and Integrated Solutions
Mustafa Eid, Cairo – September 21, 2024:
Tribu Care, a subsidiary of Mondial Investissement Corporation (MIC), announced its comprehensive strategy to strengthen its leadership in Egypt and the regional beauty and dermatology markets. Furthermore, the announcement came during the ICCE 2024 Conference, highlighting Tribu Care’s role in driving the K-Beauty wave across the Middle East.
Four Core Strategic Pillars
Tribu Care focuses on four main pillars:
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Exclusive representation of Rejuran, the Korean brand for skin rejuvenation injectables powered by PN/PDNA technology from salmon DNA. Clinically, it regenerates tissue and stimulates natural collagen.
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Cutting-edge Korean beauty devices, internationally certified, designed to support the professional aesthetics sector.
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Altesse Soin, an Egyptian skincare brand developed with advanced Korean technology, offering soothing Cica solutions, brightening, moisturizing, and daily protection.
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Exclusive representation of Mlay, a leading Chinese brand specializing in at-home laser hair removal devices.
Integrated Vision for the Beauty Market
Dr. Essam Mahmoud, Co-Founder and General Manager of Tribu Care, stated: “Our vision is to provide a fully integrated ecosystem combining medical innovation with advanced Korean technology. Moreover, we aim to be a trusted strategic partner for doctors, clinics, and consumers. We deliver comprehensive solutions across medical injectables, professional devices, daily skincare, and at-home treatments.”
Strong Financial Performance and Expansion Plans
Tribu Care has already surpassed annual revenues of EGP 100 million. In addition, the company is currently investing USD 4 million, with an ambitious expansion plan exceeding USD 20 million over the next two years. These investments leverage MIC’s four decades of global expertise and a highly skilled team of over 100 professionals in sales, medical training, marketing, and technical support.
Rising Regional Demand for Advanced Solutions
Demand in Egypt and the wider region is surging for advanced medical and cosmetic solutions. Korean technology, particularly in skin tightening and rejuvenation, consistently outperforms European and other international alternatives. Consequently, Tribu Care is among the first to translate this success into tailored solutions for Middle Eastern consumers.
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