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Mustafa Eid, Sharjah, UAE – September 2025:
The Italian Pavilion shines at the 56th «Watch & Jewellery Middle East Show», hosted by Expo Centre Sharjah from 24–28 September 2025. The event connects collectors, investors, and enthusiasts with an exclusive journey where tradition meets innovation.
Organized Collaboration with Italian Institutions
The Italian Trade Agency (ITA), in collaboration with CNA and supported by Italy’s Ministry of Foreign Affairs, curated the Pavilion. With 50 exhibitors and emerging designers, the Pavilion blends classic craftsmanship with modern technology. As a result, visitors enjoy a perfect harmony of design, innovation, and luxury.
Italy’s Role in UAE’s Luxury Market
Italy continues to strengthen its presence in one of the most dynamic luxury markets. Jewellery sales in the UAE reached €3.1 billion in 2024, with growth projected at 3.8% CAGR until 2029. Furthermore, Italian jewellery exports to the UAE hit €712 million in the first half of 2025, proving sustained trust in «Made in Italy».
Why Do These Numbers Matter?
Firstly, they show UAE buyers’ confidence in quality and design. Secondly, they highlight strong opportunities for retail growth and Italian exports. Therefore, the Pavilion strengthens Italy’s strategic ties with the UAE.
Official Statements Reinforce the Bond
Lorenzo Fanara, Ambassador of Italy to the UAE, emphasized that the UAE has become a hub for Italian fine jewellery. According to him, «Made in Italy» reflects cultural values combining tradition, innovation, and unique beauty.
Similarly, Valerio Soldani, Italian Trade Commissioner to the UAE, confirmed that the 56th edition offers unmatched opportunities for Italian companies to meet regional and global buyers.
A Unique Visitor Experience at the Italian Pavilion
Inside the Pavilion, visitors discover hand-set gemstones, contemporary aesthetics, and innovative watch complications. Additionally, the mix of iconic maisons and rising designers delivers a rare immersion into Italy’s luxury DNA.
Business and Investment Opportunities
Beyond design, the Pavilion creates business value. It enables Italian brands to connect with buyers, form partnerships, and expand exports. Consequently, the event reaffirms Italy’s role as a leader in the global luxury industry.
Conclusion: Italian Heritage Meets Modern Innovation
In conclusion, the Pavilion unites centuries of artistry with forward-looking creativity. Moreover, it proves once again that Italian design remains synonymous with global excellence.
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