Jeel and Synpulse sign MOU to Transform Wealth Management in Saudi Arabia

Mustafa Eid, Riyadh, 8 October 2025:

Saudi Arabia’s financial landscape is undergoing a profound transformation, with wealth management emerging as a key pillar of economic diversification and innovation. In a strategic move to support this evolution, a new collaboration has been set up to co-create a next-generation wealth platform tailored for the Kingdom.

Open API Partnership

«Jeel», powered by Riyadh Bank, has entered into a strategic Memorandum of Understanding with «Synpulse» to co-develop a cutting-edge platform built on open APIs tailored for the Kingdom of Saudi Arabia.

This collaboration places «Jeel» at the forefront of Saudi Arabia’s financial transformation, with «Synpulse» bringing Swiss Wealth Management expertise and global best practices to accelerate innovation. The platform, built on open APIs, will seamlessly integrate with both local and international WealthTech ecosystems, including custody banks, digital asset providers, and private markets platforms.

Jeel Sandbox Launchpad

The new wealth platform will take shape in the Jeel Sandbox – Saudi Arabia’s launchpad for innovation – before evolving into full-scale Banking as a Service and Wealth as a Service offerings.

By uniting «Synpulse»’s Swiss expertise with «Jeel»’s ready ecosystem (developed in partnership with Fintech Saudi), this collaboration delivers a powerful, future-proof foundation for the Kingdom’s growing wealth sector.

Vision 2030 Alignment

“Partnering with «Synpulse» marks a pivotal step towards redefining wealth management in Saudi Arabia,” said George Harrak, CEO of «Jeel». “This collaboration enables us to harness cutting-edge technology and global expertise to reshape the wealth management experience in Saudi Arabia. Together, we’re not just building a platform; through the Jeel Sandbox, we are paving the way for Banking as a Service and Wealth as a Service solutions – which will lay the foundation for a new era of financial empowerment. This aligns directly with the goals of Vision 2030, which calls for a thriving financial sector that supports economic diversification, fosters innovation, and expands access to sophisticated financial services across the Kingdom.”

Global Standards & Innovation

“This collaboration goes beyond technical integration – it’s about unlocking the full potential of wealth in Saudi Arabia,” said Yves Roesti, CEO and Managing Partner of «Synpulse». “By combining Swiss wealth management excellence with «Jeel»’s deep market insight, we’re proud to be early movers in a region that’s rapidly embracing global standards and innovation. Our shared vision is to deliver a platform that’s as forward-thinking as the Kingdom’s transformation itself.”

Rahul Bansal, Partner and Location Head at «Synpulse» United Arab Emirates, stated: “This development enhances our current momentum in the region. Following the opening of our Dubai office in 2023, our expanded leadership presence further demonstrates our commitment to maintaining a strong local presence and supporting our clients—driving regional innovation from within.”

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