Abwab.ai Partner with «Tawuniya» to Power Embedded Finance Across Saudi Arabia’s Insurance Sector
Cairo, Egypt – November 06, 2025:
Abwab.ai, a leading Saudi fintech platform specializing in embedded lending and financial infrastructure for SMEs, today announced a strategic partnership with «Tawuniya», one of the Kingdom’s largest cooperative insurers. The Memorandum of Understanding (MoU) was signed at the Global Health Exhibition 2025 in Riyadh.
Partnership Objectives
- Embedded Finance for Insurance: The partnership enables tailored embedded finance solutions for the insurance sector; supporting faster policy funding, improved underwriting, and smarter credit access for SMEs.
- Enhanced Customer Experience: Together, Abwab.ai and Tawuniya will deliver a seamless, digital-first insurance journey that simplifies financing and empowers businesses to manage risk and liquidity in one flow.
- Compliance & Security at Core: Built on SAMA-aligned infrastructure with enterprise-grade data protection and local hosting to ensure trust, transparency, and full regulatory compliance.
Innovation and Growth
Abwab.ai has processed over SAR 1 billion in loans in 2025 to date, underscoring its growing role in enabling access to finance across the Kingdom. Through this partnership, the company’s embedded finance technology will extend into the insurance domain — helping «Tawuniya» enhance underwriting efficiency through AI-driven insights, automated workflows, and dynamic financing options.
Executive Statements
“We are proud to announce the signing of an MoU with Abwab.ai to enhance underwriting efficiency through AI solutions, enable embedded finance capabilities, and support the SME sector with innovative digital tools,” said Naif Alharbi, Executive GM, Digital Strategy & Innovation of «Tawuniya».
“This partnership marks a major step forward in integrating finance and insurance,” added Baraa Koshak, CEO of Abwab.ai. “By embedding finance directly into insurance, we’re enabling faster, smarter, and more inclusive access to risk coverage and capital. This is the future of FinTech and InsurTech convergence in Saudi Arabia.”
Vision 2030
As Saudi Arabia accelerates toward Vision 2030’s digital transformation goals, this partnership aligns with national objectives to advance financial inclusion, enhance SME resilience, and digitalize traditional financial ecosystems. The collaboration between Abwab.ai and «Tawuniya» represents a shared commitment to building an integrated, future-ready insurance and finance landscape.
