Valu Celebrates Dubai Phone Becoming an Official Apple Authorized Reseller with Exclusive Offers for its Customers

Cairo, December 11, 2025:

Valu, Egypt’s leading universal financial technology powerhouse, announced a series of exclusive offers to celebrate Dubai Phone’s newly awarded status as the first multi-brand store in Egypt to become an official Apple Authorized Reseller. This milestone enhances Dubai Phone’s reputation as a trusted source for authentic Apple products and supports Valu’s goal of making world-class technology more accessible to customers nationwide.

To celebrate this occasion, Valu, as Dubai Phone’s trusted financial partner, will launch a special offer from December 12^th to 31^st, 2025. Valu users shopping at Dubai Phone can unlock exceptional benefits, including:

• 0% interest payment plans are available for up to 24 months on a wide range of Apple products.

• A special 50% discount day on select Apple items will be announced soon.

These exclusive offers showcase Valu’s ongoing dedication to providing unmatched value, convenience, and affordability. Through this partnership, Valu seeks to empower customers to experience the latest Apple innovations with flexible financing options and exceptional savings.

About Valu:

Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX), and this, alongside Amazon having a direct stake in the firm, represents Valu’s growth journey and dynamic business model.

Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, and a high-end financing program to facilitate the purchase of big-ticket items up to EGP 60 million in the luxury space, and its marketplace, through Valu Invest with the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Ulter, and Shop’IT, respectively.

In addition, Valu offers business-to-business solutions through Valu Business. Valu introduced its prepaid card and co-branded credit card in collaboration with Visa, further expanding its range of payment options to provide customers with the most versatile, convenient, and comprehensive payment solutions, making Valu the ultimate choice for all clients’ payment needs. As an award-winning fintech player in the MENA region, Valu embraces a progressive business approach with an agile team committed to architecting innovative financial solutions to meet customers’ evolving needs.

Learn more about us at www.valu.com.eg

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