Cairo, Egypt — 25 January 2026:
Amazon Egypt today announced the launch of Amazon Lens, bringing its visual shopping tool to Egyptian customers seeking a faster, easier way to shop online. The launch comes ahead of Amazon’s Ramadan Sale running from February 1 to the 17th, with 24-hour early access for Amazon Prime members starting February 1st, offering customers a more intuitive way to discover products across hundreds of thousands of deals. Amazon Lens leverages AI technology to help customers across Egypt quickly find products simply by using images instead of words. Whether discovering home décor items or restocking Ramadan essentials, visual search makes the shopping experience more convenient.
See It, Snap It, Shop It
Amazon Lens offers a solution for customers who struggle to find the right words to describe what they’re looking for—whether it’s a piece of furniture they’ve seen or a specific part they need to replace. The tool allows customers to shop using screenshots, barcode scanning, or their camera directly in the app.
Snap & Search: Using photos of items customers love to find similar products
The new visual search feature allows customers to upload screenshots or photos directly from their camera roll, eliminating the need to describe product details, colors, or shapes through text. By simply tapping the Lens icon in the search bar and selecting the desired image, Amazon Lens display similar items available to shop on Amazon.eg. In addition, customers who upload images from their device can draw a circle around specific items when an image contains multiple products, allowing for more precise searching within a busy image.
Spot It, Shop It: Turning what customers see into what they buy
Camera search allows customers to take a photo while they are out and about, watching TV, or reading a magazine. Amazon Lens will find matching or similar products available to purchase on Amazon.eg.
Quick Scan Shopping: Finding products instantly with barcode scanning
With Barcode scan, customers can compare prices, delivery options, or restock products they have already purchased. When customers tap the Lens icon in the search bar, they will find a barcode option that allows them to easily scan any barcode to pull up a product—all without having to type and scroll to find an exact match.
Once Amazon Lens brings back visually similar search results, customers can then sort results by price, customer ratings, and delivery options across Amazon.eg’s wide selection. This combination of image-based search and filtering capabilities makes shopping faster and easier than ever before.
Amazon Lens is now available in the Amazon Shopping app in Egypt. Customers can access it by tapping the camera icon in the search bar.
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