Cairo, 01 MARCH 2026:
In line with strengthening strategic partnerships and supporting sustainable shared growth, the annual strategic meeting Prime Summit 26 was held with the participation of Egyptian Company for Cosmetics (ECC), Monaco, and Tribu Care, attended by the leadership teams of the three companies.
The meeting was attended by:
• Dr. Mohamed Salah, Chief Executive Officer of ECC
• Mr. Islam Abbassy, Chief Executive Officer of Monaco
The discussions included a comprehensive review of the current business volume among the three companies, an evaluation of the results achieved through previous cooperation, and an exchange on strategic objectives for the coming years, aimed at strengthening integration across manufacturing, packaging, and marketing operations.
The Tribu Care team also presented a series of innovative marketing initiatives designed to drive growth and significantly scale the business, targeting a fivefold increase in overall business volume by 2026 through the expansion of distribution channels, strengthening brand portfolios, and adopting more advanced digital marketing strategies focused on both local and regional markets.
In addition, Dr. Mohamed Salah and Mr. Islam Abbassy shared their perspectives on the latest developments in the skincare, haircare, and dietary supplements sectors, highlighting evolving consumer preferences, advancements in manufacturing quality, and innovation in packaging design and supply. These insights enriched the discussion and contributed to shaping a clearer vision for the future growth trajectory.
Commenting on the meeting, Dr. Essam Mahmoud, Managing Director and Co-Founder of Tribu Care, stated: “We believe that strong partnerships are built on shared vision and mutual trust. Prime Summit 26 was not merely a review of numbers or plans, but a genuine platform for aligning perspectives and shaping a more ambitious future. At Tribu Care, our goal is to grow the business fivefold by 2026, and we are confident that the integration of expertise across ECC, Monaco, and Tribu Care is the key driver to achieving this objective. What brings us together is not only business, but a shared belief in our ability to deliver real value to the market and develop products that elevate the consumer experience.”
At the conclusion of the meeting, the leaders of the three companies expressed their appreciation for the productive and ongoing collaboration, reaffirming their commitment to continuing the joint growth journey and building an integrated partnership model that keeps pace with market developments and delivers sustainable value for all stakeholders.
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