Orange Egypt and Samsung Electronics Partner to Demonstrate the Latest Multi Device Experience
Cairo, 13 October 2025:
Orange Egypt has provided an exclusive chance for its clients, in collaboration with Samsung Electronics Egypt, to discover the world of smart digital communication between e-gadgets and how to apply it in users’ daily life. This is part of its mission to spread technology breakthroughs and make them more accessible to its clients in order to live a life that blends innovation, convenience, and value.
Innovative Partnership
Under the partnership, Orange launched the Samsung Multi-Device Experience (MDE) at its SODIC, Maadi, Mall of Arabia, and Shehab branches, allowing visitors to experience Samsung’s advanced smart ecosystem, which uses artificial intelligence to connect smartphones, tablets, wearables, TVs, and home appliances to make daily life easier, more convenient, efficient, healthier, and safer.
Engaging Experience
The experience takes clients on an engaging digital journey, where they learn about Samsung’s seamless, integrated experience in all parts of daily life. They may get a personal look at Samsung’s latest gadgets, experience seamless communication across devices driven by Samsung’s technical advances, and understand how the Samsung ecosystem interacts across everyday demands.
Exclusive Offers
Orange has also announced special deals on Samsung handsets at its numerous branches.
Executive Comments
On this occasion, Ahmed El Abd, Chief Consumer Business Officer at Orange Egypt, commented on this partnership, noting that it reflects Orange’s ongoing commitment to providing its customers with the latest technologies and exceptional digital experiences through innovative solutions that make the future an integral part of their everyday lives.
“The experience is more than just presenting gadgets. It provides an integrated lifestyle based on artificial intelligence, enhancing our clients’ comfort and elegance. This is always a priority for us at Orange, since we want our consumers to have access to the newest global technologies and take advantage of the digital transition,” he added.
Samsung’s Vision
Mohamed Esmat, Head of Mobile Business at Samsung Electronics Egypt, commented, “We are proud today to partner with Orange, a leading telecommunications company, as a strategic step to enable a greater number of consumers to experience our latest devices and technologies enhanced by artificial intelligence.”
“We prioritize continuous innovation to develop integrated smart systems that support our customers’ aspirations. We provide a wide selection of goods with artificial intelligence characteristics. This not only advances technology but also has a direct influence on customers’ daily lives, providing them with a better, smoother experience that allows them to do their daily duties more quickly, allowing them more time to focus on their priorities,” he stated.
Smart Home Vision
In this context, Sherif Shehata, Head of TV and Home Appliances at Samsung Electronics Egypt, commented on the successful collaboration between the two companies, saying: “At Samsung Electronics Egypt, we strive to enhance our leadership role, lead the digital transformation in the Egyptian market, and provide sustainable solutions. As a result, we are eager to continue upgrading our products by introducing artificial intelligence-powered technologies and employing them optimally to enjoy seamless harmony within an integrated system, with the goal of providing consumers with real value, allowing them to benefit to the fullest and transforming the home into a smarter, more efficient, and more comfortable environment.”
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