ALEXBANK and Visa extend their partnership agreement to launch new payment products to the Egyptian Market
Cairo 17 Dec 2023
Visa, a world leader in digital payments, and ALEXBANK, a bank of Intesa Sanpaolo Group, signed an extended partnership agreement for five years. The partnership aims to encourage the use of electronic payment methods through introducing new products that target new segments. The agreement was formally announced in the presence of Malak El Baba, Egypt Country Manager at Visa, Mr. Tarek Salah, Head of Retail and SMEs at ALEXBANK, in addition to senior representatives from VISA and ALEXBANK.
On this occasion, Ms. Malak El Baba said: “We are so excited to be expanding our partnership with ALEXBANK Through this partnership, we will continue bringing more of the latest in innovative and secure digital payments to the bank’s cardholders and support the Egyptian Central Bank’s digital commerce agenda for the country. The convenience and speed of which digital transactions are made is what Egyptians increasingly expect and the value that digital payments bring is what keeps the digital economy growing. This partnership renewal is testimony of ALEXBANK confidence in Visa’s innovative products and services, and we look forward to helping them extend the benefits of the digital economy to more Egyptian cardholders.”
On this occasion, Mr. Tarek Salah, Head of Retail and SMEs at ALEXBANK, said that “ALEXBANK’s signing of a new partnership agreement with Visa is a renewal of the bank’s confidence in the value this partnership brings to the bank and its customers. ALEXBANK is committed to offering new high-end and advanced electronic products and services to its customers, prevailing the value of electronic money through Visa’s global experience in providing secure, seamless, and rewarding payment solutions, through a variety of payment cards accepted locally and internationally, by which to enjoy the highest privileges and quality standards, in line with the aspirations and needs of various customer segments.”
In addition to renewing their partnership, the agreement extends to include an exclusive partnership on debit cards, in addition to launching new consumer high-end products such as, premium Debit Cards, Visa Signature Debit for the Private Segment and Visa Infinite Debit, targeting the High-Net-worth Segment. The new products will provide their users with unique privileges such as concierge service, buyers protection, extended warranty, medical and travel assistance and GCAS (Global Customer Assistance Services).
