Valu and MobileMasr Launch Egypt’s First Peer-to-Peer BNPL Service for Pre-Owned Smartphones

Cairo, September 18, 2025:

«Valu», MENA’s leading financial technology powerhouse, has partnered with «MobileMasr», Egypt’s first tech-driven second-hand electronics platform. Together, they launched the country’s first peer-to-peer Buy-Now, Pay-Later (BNPL) service for pre-owned smartphones.

A first-of-its-kind service

How the customer journey works

The seller lists a device on «MobileMasr» and verifies it with the platform’s patented diagnostic tool. Once the ad is live, buyers connect with the seller to inspect the phone and finalize the deal.
During the transaction, the seller generates a payment link or secure QR code. The buyer scans it to proceed with checkout. «MobileMasr» then validates the GPS location, cross-checks national IDs, and confirms product details, ensuring accuracy and trust.

Flexible payment options with «Valu»

Buyers can easily select «Valu» as their payment method. They receive instant approval for plans of up to 60 months. For a limited time, they can access 0% interest, 0% fees, and 0% down payment for up to 12 months.
An auto-generated e-contract protects both parties. The transaction is securely archived, and seller payouts are processed within four working days.

Transforming Egypt’s second-hand mobile market

Egypt’s used smartphone market is expanding fast. However, it remains largely informal, cash-driven, and unregulated. By combining «Valu»’s BNPL platform with «MobileMasr»’s diagnostic technology, this partnership introduces a new, secure, and transparent way to transact in the peer-to-peer economy.

Partner insights

Walid Hassouna, CEO of «Valu», stated:

“This partnership with «MobileMasr» reinforces our mission to empower individuals with innovative financial solutions. For the first time, Egyptians can transact safely with each other while enjoying the flexibility of BNPL.”

Wael El Ashry, Founder and CEO of «MobileMasr», added:

“Our patented diagnostic technology has reshaped the second-hand mobile market. Partnering with «Valu» to launch peer-to-peer BNPL is the natural next step in creating a safe and transparent ecosystem.”

Sustainability and growth impact

Beyond affordability, this model extends the lifecycle of smartphones, reducing electronic waste and supporting environmental goals. It also allows «Valu» to expand beyond merchant-focused BNPL models into the peer-to-peer economy.

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