Raya Auto Launches Electra in Strategic Partnership with Sungrow, Transforming Egypt’s EV Charging Landscape

Cairo, Egypt November 20, 2025

Raya Auto, a portfolio company of Raya Holding for Financial Investments and Egypt’s first authorized electric vehicle dealership, has officially launched Electra, a premium brand for EV charging solutions, in a strategic partnership with Sungrow, the global leader in renewable energy and power conversion technologies.

Advanced Solutions

Electra introduces a comprehensive portfolio of advanced home chargers, AC chargers, and ultra-fast DC chargers up to 180 kW, engineered to serve Egypt’s expanding and diverse EV market. Leveraging Sungrow’s cutting-edge isolated air-cooling technology, Electra delivers superior charging speed, intelligent load management, and high-efficiency energy performance, setting a new benchmark for EV charging infrastructure in Egypt.

This partnership represents a major milestone in the evolution of Egypt’s electric mobility ecosystem. It combines Raya Auto’s strong market presence experience in electric mobility, product development, integrated manufacturing, and aftersales services, with Sungrow’s global R&D expertise to deliver a charging network that is faster, smarter, and more reliable than existing market offerings.

CEO Comment

Mohamed El Naggar, CEO of Raya Auto, commented:

As the first authorized electric vehicle dealership in Egypt, we have taken the lead in introducing EV cars and EV technology to the market, and with that leadership comes the responsibility to build the right ecosystem around it. Bringing EVs to Egypt is only the first step; we also want to elevate the entire user experience and remove the barriers that stand in the way of wider adoption.

Electra is our commitment to that vision. By partnering with Sungrow, we are not only offering advanced charging technology, but we are actively supporting the growth of the industry and empowering more people to confidently transition to electric mobility. With unmatched quality, speed, scalability, and 24/7 technical support, Electra ensures a seamless, reliable, and premium charging experience for every EV owner.

Sungrow Statement

Moustafa Mohamed, North Africa Director at Sungrow, added:

“With Raya Auto’s market expertise and our technological leadership, Electra will transform Egypt’s charging landscape and accelerate the shift toward cleaner transportation.”

Looking ahead, Raya Auto plans to expand Electra beyond home and commercial installations by developing a wide public charging network across East and West Cairo, as well as major highways and intercity corridors. This expansion aims to directly address one of the most significant barriers to EV adoption, the availability, accessibility, and convenience of charging infrastructure, empowering more drivers to confidently switch to electric mobility.

About Raya Auto

Raya Auto is a leading player in Egypt’s electric mobility transformation, offering advanced EV solutions and serving as the exclusive dealership for XPENG, a next-generation smart EV brand known for autonomous driving technology, intelligent cockpits, and digital innovation. Operating from a 10,000 m² facility, Raya Auto combines local manufacturing capabilities with premium service standards. The company also provides WIND, sustainable mobility solutions for residential communities and commercial sectors.

About Raya Holding

About Raya Holding for Financial Investments

Raya Holding for Financial Investments is a diversified investment group operating across high-impact sectors powered by technology and innovation. With 26 years of growth, Raya manages 10 flagship portfolio companies and 40+ subsidiaries across Egypt, Saudi Arabia, the UAE, Nigeria, Bahrain, and Poland.

Raya’s portfolio spans technology, fintech, customer experience outsourcing, retail and distribution, automotive, manufacturing, hospitality, and export-driven food production. Serving customers in 50+ countries and supported by more than 20,000 professionals, Raya continues to build companies that drive digital transformation, enable economic opportunity, and deliver sustainable long-term value.

About Sungrow

Sungrow, a global leader in renewable energy technology, has pioneered sustainable power solutions for over 28 years. As of June 2025, Sungrow has installed 870 GW of power electronic converters worldwide. The company specializes in solar inverters, energy storage systems, and cutting-edge EV charging technologies. Sungrow Charging solutions are currently available in over 30 countries, help customers maximize value and drive sustainable, long-term revenue.

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