Foras Investment injects seven-figure strategic funding into FitXpert to accelerate regional expansion

By Reham Ali

Cairo, Egypt – Foras Investment, owned by Mohamed Abouelnaga Negaty, has completed a seven-figure strategic investment in FitXpert, a leading SaaS provider for the fitness and nutrition sector in the Arab world, owned by Salah Selim and Mostafa Mahmoud. The investment is part of the 0107 Invest initiative and marks the beginning of a new growth phase for FitXpert, signaling the market’s shift towards well-established players with robust technological infrastructure.

The funding will support FitXpert’s vision of building an advanced operational and technological platform that serves trainers, nutrition centers, and clinics. The platform transforms the client experience from fragmented, manual processes to a professional, organized, and scalable system. Features include client management, program design, follow-ups, and a digital interface that enhances service quality and delivers measurable results.

Salah Selim, Founder of FitXpert, said:

“The involvement of a company like Foras and the vision of Mr. Mohamed Abouelnaga Negaty is more than just financial support. It’s a vote of confidence in what we are building and a clear signal that FitXpert is entering a phase far beyond a single product. We are setting a new standard for the industry.”

Mostafa Mahmoud, Co-Founder, added:

“This investment represents a true strategic partnership: expertise, network, and faster decision-making. Our focus moving forward will be on product expansion, strengthening institutional partnerships, and accelerating regional growth.”

Mohamed Abouelnaga Negaty, owner of Foras Investment, commented:

“I was looking to invest in a sports technology company, and the 0107 Invest initiative gave me the opportunity to engage with an entrepreneur from Mansoura, aligning with my hometown roots. FitXpert’s performance and team impressed me greatly. Meeting Salah, Mostafa, and their team confirmed that this investment fulfills my strategic goals. We now look forward to expanding into the Gulf together.”

FitXpert has established itself as a key player in the market, with consistent growth over the years and direct engagement with the real needs of the sector. This partnership is set to propel the company into a broader phase of expansion and development throughout 2026.