ELSEWEDY ELECTRIC Launches “ELSEWEDY Electric e-commerce,” Its First Integrated eCommerce Platform

Cairo 12 Feb 2026:

ELSEWEDY ELECTRIC, a multinational leader in integrated energy, infrastructure, and digital solutions, has officially launched ElSewedy Electric e-commerce, the company’s first dedicated eCommerce platform, marking a major step in its digital transformation journey and its commitment to expanding access to reliable electrical solutions and products for its customers across Egypt, supported by a group of strategic partners, led by Banque Misr as a strategic banking partner and e& Egypt as technology partner.

The launch was announced during a kick-off event attended by senior executives and strategic partners, including Banque Misr, e&, Paymob, Aramex, Cequens, and TAC Universe, underscoring a collaborative model aimed at delivering a seamless, end-to-end digital experience that meets the evolving needs of Egyptian consumers and businesses.

ElSewedy Electric e-commerce is designed as a one-stop digital destination offering a comprehensive portfolio of essential electrical products, ranging from low-voltage wires and telecom cables to electric vehicle (EV) chargers, with a focus on ease of use and efficiency, and future plans to expand product and service categories.

As part of enhancing added value for customers, e& Egypt is joining the ElSewedy Electric e-commerce loyalty program, where it will offer reward points to platform customers, enabling them to redeem these points across e& Egypt’s partner network. This contributes to expanding the benefits offered to users, enhancing the digital shopping experience, and connecting it to an integrated ecosystem of services and offers across a diverse range of partners.

The platform is powered by a fully integrated digital ecosystem encompassing connectivity and digital infrastructure solutions, secure electronic payment solutions, logistics, and customer engagement management, through a network of strategic partners, led by Banque Misr as a strategic banking partner  and e& Egypt, which contributes as technology partner in supporting the platform’s readiness and the sustainability of its digital services, reinforcing operational efficiency and user experience.

Eng. Ahmed ElSewedy, Group President & Chief Executive Officer at ELSEWEDY ELECTRIC, stated: “The launch of ElSewedy Electric e-commerce reflects our commitment to leveraging digital innovation to better serve the Egyptian market. Our collaboration with trusted partners across banking, payments, connectivity, and logistics enables us to create an integrated platform that simplifies access to high-quality electrical solutions while supporting Egypt’s broader digital and economic transformation.”

Mr. Hisham Okasha, Chief Executive Officer of Banque Misr, stated that this strategic partnership with ELSEWEDY ELECTRIC, e& ,Paymob, Aramex, Cequens, and TAC Universe aims to deliver a secure and advanced digital financial experience. He emphasized that Banque Misr is committed to expanding electronic financial services and establishing strategic partnerships that support their delivery, in alignment with the state’s directions. In this partnership the Bank offers e-commerce and online payment collection services. This step forms part of Banque Misr’s ongoing efforts to accelerate digital transformation through the provision of innovative electronic solutions that facilitate customers’ access to banking and financial services, enhance service quality, and reinforce sustainable growth, reaffirming the Bank’s commitment to its national role in supporting sustainable development and economic prosperity in Egypt.

Eng. Hazem Metwally Cheif Executive Officer at e& Egypt, said: “We are proud of our partnership with ELSEWEDY ELECTRIC in launching ElSewedy Electric e-commerce, which represents an advanced model for leveraging technology to support the digital transformation of industrial sectors. This partnership reflects e& Egypt’s commitment to delivering innovative digital solutions that aim to provide real added value through reward points redeemable with our partners, underscoring our dedication to developing integrated digital experiences.”

Mr. Islam Shawky, Chief Executive Officer and Co-Founder of Paymob, added:“As leading enterprises accelerate their digital transformation, payments must evolve in parallel. Through our partnership with ELSEWEDY ELECTRIC, we are enabling a secure, scalable payment infrastructure that supports a seamless end-to-end commerce experience. This launch reflects how established industrial leaders are embracing direct digital channels, and we are proud to power the financial layer that allows them to transact efficiently, serve customers confidently, and unlock new avenues for sustainable growth within Egypt’s digital economy.”

The platform represents a strategic extension of ELSEWEDY ELECTRIC’s long-standing expertise in energy and infrastructure, reflecting the company’s shift towards a digital, customer-centric model aligned with national sustainability and modernization goals, while opening new horizons for growth and regional expansion in the future.

Through ElSewedy Electric e-commerce, ELSEWEDY ELECTRIC continues to strengthen its position as a key enabler of smart, connected solutions, while opening direct digital channels to engage customers and partners within Egypt’s rapidly growing digital economy, and supporting expansion plans beyond the local market in the coming phase.

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