MLAY Awards Tribu Care for Outstanding Market Leadership in 2025

Cairo, February 16, 2026 :

In a celebratory atmosphere during MLAY’s annual ceremony held in Shenzhen, China, the company honored Tribu Care by awarding it a special Certificate of Appreciation in recognition of its outstanding role as a strategic partner and exclusive distributor in the region.

This recognition reflects MLAY’s appreciation for the professional performance delivered by Tribu Care throughout 2025—not only in terms of sales achievements in both Egypt and the Sultanate of Oman, but also in acknowledgment of its integrated marketing strategy, effective customer reach, and continuous efforts to build and strengthen the MLAY brand across the markets it manages.

During the ceremony, MLAY’s management emphasized that Tribu Care has successfully presented a professional model of partnership based on strategic planning, well-calculated expansion, and the sustainable enhancement of brand presence within local markets.

Commenting on the occasion, Mr. Essam Mahmoud, Chief Executive Officer of Tribu Care, stated:“We extend our sincere thanks and appreciation to MLAY’s management and manufacturing team for this honor, which we consider a badge of trust before being a certificate of recognition. This partnership is built on a shared vision and continuous ambition for growth. What has been achieved over the past period is the result of a fully integrated team that believes in the value of the brand and the importance of delivering a professional experience to our customers in Egypt and the Sultanate of Oman. Looking ahead, we aim to further expand our cooperation, increase our investments in marketing and brand building, and open new horizons for mutual growth that create greater value for both parties.”

This recognition underscores the strength of the strategic relationship between MLAY and Tribu Care and reflects both parties’ commitment to continuing their efforts in developing the market, enhancing brand presence in Egypt and Oman through Tribu Care as the exclusive agent, and achieving sustainable growth in the coming years.

In this context, and on the other hand, there are many sector-related news items that you can follow.

• Maha Nagy Named “Brand Communications Leader of the Year” for 2025 by Global Brand Awards
• Vodafone Egypt Sweeps umlaut’s Best Mobile and Fixed Network Awards for 2025