Emirates NBD Egypt Brings Apple Pay to Customers

Mustafa Eid, Cairo — 25 February 2026

Emirates NBD – Egypt a leading financial services brand in the MENAT region, today brings its customers Apple Pay, a safer, more secure and private way to pay that helps customers avoid handing their payment card to someone else, touching physical buttons or exchanging cash — and uses the power of iPhone to protect every transaction.

Customers simply hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places. Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more.

 convenient purchases in apps or on the web in Safari without having to create accounts or repeatedly type in shipping and billing information.

Apple Pay makes it easier to pay for food and grocery deliveries, online shopping, transportation, and parking, among other things.

 Apple Pay can also be used to make payments in apps on Apple Watch. Security and privacy are at the core of Apple Pay.

When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device. Apple Pay is easy to set up.

On iPhone, simply open the Wallet app, tap +, and follow the steps to add Emirates NBD credit or debit cards. Once a customer adds a card to iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away.

Customers will continue to receive all of the rewards and benefits offered by Emirates NBD’s cards.

Apple Pay launch service comes with 50% cash back for all Emirates NBD cards holders and in line with Egypt’s accelerated efforts towards expanding the scope of digital payment solutions, confirming the transformation of the financial environment towards a more flexible and secure digital economy that enhances consumer confidence in electronic payments. This launch also reflects the vision of Emirates NBD – Egypt to keep pace with the latest global standards in digital banking services and its support for Egypt’s Vision 2030 in transforming into an integrated digital economy that provides innovative and secure services for all segments of society.”

In this context, on the other hand, there are many related sector news items that you can follow. For example, we highlight the most important ones in the following list:

• Emirates NBD – Egypt records profit before tax of EGP 9 billion for FY2025, with strong growth in key performance indicators
• Emirates NBD Egypt Grants USD 20 Million Medium-term loan agreement with PICKAlbatros Group