Cairo, Egypt, March 2026:
Human Mobile Devices (HMD), the European brand celebrated for designing technology around real human needs, Leading the charge is DUB, a bold new audio brand, offering consumers fresh ways to live louder and express themselves with style.
HMD’s accessories bring a lifestyle-forward perspective, seamlessly blending modern design with meaningful functionality.
“People already know HMD for creating honest, practical, and human tech,” said Tamer El Gamal, General Manager of HMD Egypt and North Africa. “DUB takes that spirit and turns it up. It’s bold, expressive, and built for the way we live now, where sound is part of identity. DUB isn’t just something you wear; it’s something you feel. It’s clarity with character.”
“We are pleased to officially enter the Egyptian market with HMD’s new range of accessories, which reflect HMD’s philosophy of putting people first and delivering technology centred around users’ everyday needs., and this is where DUB comes in offering a rich audio experience that combines modern performance with elegance.”
El-Gamal added: “we aim to enhance the consumer experience in Egypt by providing smart, user-friendly technology that supports an active and balanced lifestyle, enabling every user to express their personality freely. We also focus on delivering strong technical support and after-sales services to fully meet customer needs, making the HMD experience in Egypt distinctive and fully integrated.”
HMD DUB: Hear What Matters
At the forefront of HMD’s accessories launch is DUB, crafted for a generation navigating constant digital, social, and emotional noise, yet seeking clarity. Built around the philosophy “Hear What Matters,” DUB is for people who see music as a sanctuary from the noise, whether creating, connecting, or carving out personal moments in a busy world.
DUB brings HMD’s human-first approach to audio, pairing thoughtful design with uncompromising performance. Its three series cater to different lifestyles: the P-Series is vibrant and approachable for casual listeners; the S-Series balances style and substance with Dolby AudioTM and Environmental Noise Cancellation; and the X-Series delivers premium sound, led by the flagship DUB X50 Pro.
The DUB X50 Pro elevates everyday life. Its DUB Platinum Sound powered by Hi-Fi DSP delivers rich, balanced audio across every genre. Active Noise Cancellation and AI-powered four-mic ENC ensure clear calls in any environment. With up to 60 hours of total playtime, fast charging, and smart features like automatic in-ear detection, multipoint connectivity, and integrated voice assistant control, it adapts effortlessly to dynamic routines from morning workouts to late-night playlists or back-to-back calls during the workday.
DUB earbuds are designed for both durability and style. Clean, minimal lines make them a fashion-forward accessory, while the HMD DUB Audio app lets users customize their sound experience. Every detail from the tactile feel of the earbuds to their intuitive usability reflects HMD’s belief that technology should enhance life, not distract from it.
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