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Cairo, October 6, 2025:
EMMA Systems, an AI-driven SaaS platform that unifies real-time operational data across airports, airlines, and aviation stakeholders to enhance efficiency, predictability, and sustainability, announced today an investment from Plus VC, MENA’s most active venture capital firm, with participation from two leading angel investors.
Founding Vision and Industry Expertise
Founded by technology entrepreneur Wisam Costandi and aviation expert Mohammad Hourani, EMMA Systems was created from their deep industry experience and firsthand insight into the challenges facing airports and airlines. Wisam’s vision was to help airport operators prepare for unexpected events and transition from reactive legacy technologies to proactive operations, significantly boosting efficiency. Complementing this, Mohammad’s expertise in airport operations and systems integration shaped EMMA into a scalable, future-ready platform. Together, they are redefining how the aviation ecosystem advances efficiency and sustainability in an industry long dominated by legacy players.
CEO Statement on Seed Investment
Wisam, Co-founder & CEO of EMMA Systems, said:
“This investment from Plus VC is a major milestone for EMMA Systems. With the backing of Plus VC, a highly respected VC in the MENA region with a proven legacy of supporting disruptive startups, we are confident in our ability to accelerate growth and achieve both short- and long-term objectives. Their deep expertise, extensive network, and track record in building category-defining companies will be invaluable as we transform the aviation technology landscape.”
He added:
“Aviation is an industry craving innovation, where minutes matter and data-driven decisions can mean the difference between efficiency and costly disruption. EMMA Systems has gained strong momentum, deploying our platform with leading international airports and reputed global airlines across Africa, Europe, and the Middle East, delivering measurable improvements in operational efficiency and decision-making.”
Early Traction and Industry Recognition
Since its launch, EMMA has been recognized for its innovative approach, earning multiple awards and establishing collaborations with regulatory bodies and air traffic service providers. The early adoption of EMMA by leading airports and airlines underscores the company’s potential to become a critical enabler of the future of aviation.
Use of Seed Capital
The new capital will be deployed to advance EMMA’s AI-powered platform, transforming airport and airline operations with smarter, safer, and more sustainable solutions. It will also accelerate product portfolio development, including the game-changing Total Airport Management (TAM) solution, and support the company’s global expansion.
Plus VC Perspective
Hasan Haider, Founder and Managing Partner at Plus VC, commented:
“The aviation industry faces increasingly complex challenges, and EMMA Systems is uniquely positioned to make air traffic and airport operations smarter, safer, and more efficient. We were impressed by Wisam and Mohammad’s vision and the team’s execution capabilities. EMMA is setting a new standard for how technology can transform global aviation, and we are excited to support them as they pioneer in this space.”
Aviation Industry Growth and Demand
Industry studies from Airports Council International (ACI), Bain & Company, and regional airport authorities highlight sustained passenger growth and over $150 billion in planned airport infrastructure investments over the coming decades. Many airports operate near full capacity and are seeking solutions to boost efficiency while meeting sustainability goals. Updating legacy IT systems such as Airport Operational Databases (AODB) and adopting advanced processes like Airport Collaborative Decision Making (A-CDM), Turnaround Management Systems (TMS), and ultimately Total Airport Management (TAM) are becoming critical priorities to improve operational performance and passenger experience.
EMMA Systems Solutions
EMMA Systems addresses these demands by unifying operational data and implementing solutions such as A-CDM, Airport Operational Management Systems (AOMS), TMS, and TAM. The platform helps airports optimize resources, make better use of existing capacity, and gain real-time visibility across the entire airport. Its technology has been praised for ease of use and forward-looking vision, and EMMA has recently been shortlisted by several leading industry players as the best-performing technical platform.
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