Entlaq and Ninjacart’s Strategic Alliance Set to Bolster Egypt’s Agri-Startup Landscape

• Cairo 11 Feb 2024:
• Entlaq, Cairo-based entrepreneurship think tank has forged a strategic alliance with Ninjacart, India’s leading agri-startup that leverages technology and data to organize the agriculture ecosystem. This alliance focuses on identifying and supporting promising Farm-to-Fork Agri startups in Egypt, providing them with Ninjacart’s cutting-edge tech platform, supply chain management solutions and specialized advisory services.

The partnership specifically focuses on efficient supply chain management through advanced technology, connecting farmers directly to markets in Egypt. It also emphasizes implementing data-driven agriculture, ensuring quality assurance and certification, fostering financial inclusion across the Agri value chain, expanding marketplaces, and reducing waste.

Ninjacart’s expansion into Egypt under its global initiative, NinjaVentures, underscores the company’s dedication to identifying startups in Egypt that align with its business model. Through this partnership, Ninjacart strives to drive non-linear growth in the Egyptian Agri sector, prioritizing innovation, sustainability, and efficiency. Ninjacart’s distinguished NinjaVentures initiative is an ambitious global endeavor dedicated to extending Ninjacart’s technological expertise, knowledge, and skills to emerging startups in various countries aiming to revolutionize agricultural supply chains.

Kartheeswaran K K, Co-Founder & CEO, Ninjacart said “This partnership between Entlaq and Ninjacart is a clear testament to Ninjacart’s dedication to global agricultural transformation. We’re genuinely excited to leverage Ninjacart’s technological prowess to empower Egyptian startups, catalysing innovation, and fostering growth. With a mission to build the most trusted, efficient, and inclusive AgriTrade Network, we collaborate with startups worldwide, generously sharing our technological expertise. This strategic alliance with Entlaq marks a significant milestone as we extend our commitment to drive positive change in the Egyptian Agri-Startup ecosystem”

Omar Rezk, Co-founder and Managing Director of Strategy and Consulting, Entlaq said “Our collaboration with Ninjacart marks a transformative step for Egypt’s agritech ecosystem, driven by our deep belief in technology’s potential to reshape agriculture. We are truly excited about the opportunities this partnership opens for startups, crucial to fostering economic growth in Egypt. With the agriculture sector employing 29.2% of the workforce and contributing 11.3-13.6% to the GDP (approximately EGP 400 billion), the scope for agritech is vast. Entlaq’s vision is to catalyse Egypt’s position as a regional innovation hub, empowering startups and contributing significantly to the thriving agritech landscape. This collaboration with Ninjacart has set us on the track to achieve this goal promising a future characterized by technological innovation, operational efficiency, and sustainable growth achieving Egypt’s 2030 Vision.”

About Ninjacart

Ninjacart is India’s largest agri-tech company that’s revolutionizing the agri ecosystem. By harnessing technology, innovation, and ideas, we are building commerce, finance, and fulfilment solutions that help build better lives for agri citizens.

Our role in the agri ecosystem is not to replace, but to uplift its farmers, traders, and retailers, and ultimately, the end consumer. By leveraging our strengths and resources, we innovate for new product categories and customer segments and also solve complex supply chain problems in the soil-to-sales journey.

So far, we have built products that cater to each segment and their unique needs — Ninjacart for retailers, Ninja Mandi for traders, Ninja Global for importers and exporters, Ninja Kirana for retailers, and Ninja Kisaan for farmers.

We are committed to our ultimate mission to build the most trusted, efficient and inclusive AgriTrade Network.

Since Ninjacart’s inception in 2015, we have garnered support from visionaries and leaders across the globe who have put their faith in our vision. Our investors include Accel US, Syngenta Ventures, Neoplux, HR Capital, Trifecta Capital, Jo Hirao, Founder of ZIGExN, Accel India, Nandan Nilekani, Mistletoe, Qualcomm Ventures, Tiger Global, Flipkart, and Walmart.

To know more, visit www.ninjacart.com

About Entlaq

Entlaq, a dynamic Cairo-based think tank, is dedicated to reshaping the entrepreneurial landscape in Egypt. Founded with a focus on Business-to-Business (B2B) and Business-to-Government (B2G) programs, Entlaq’s team is committed to providing a unique perspective on the entrepreneurial ecosystem, addressing the needs of governmental, investor and entrepreneurial stakeholders.

Driven by a vision to position Egypt as the regional innovation hub, Entlaq embraces an inclusive and impactful approach, combining startup acceleration, government relations, research and data products, policy advisory and consulting services. The mission of Entlaq is to curate talent, sustainable practices, and data-driven solutions to cement entrepreneurial growth.

In alignment with this mission, Entlaq strives to identify and nurture promising startups, providing resources, mentorship, and access to an extensive network of industry experts, investors, and strategic partners. The commitment of Entlaq extends beyond the conventional, actively engaging in evidence-based policy frameworks, data utilization, and initiatives for accessibility beyond metropolitan centres.