Cairo 12 September 2025:
Tactful AI, a leading provider of AI-powered customer experience and engagement solutions, announced the joining of prominent Egyptian entrepreneur and investor Mohamed Abouelnaga (Negaty) as an investor and advisor to the CEO. This strategic move aims to strengthen the company’s position regionally and globally.
The partnership follows Negaty’s close look at Tactful’s success stories with several companies he is associated with, where he witnessed firsthand the direct impact of Tactful’s technology in enhancing operational efficiency, boosting digital sales, and driving customer satisfaction to unprecedented levels.
Since its inception, Tactful has demonstrated its ability to empower businesses in Egypt, the Middle East, and Europe to manage millions of conversations monthly across multiple digital channels through a unified, no-code, AI-driven automation platform.
The platform has enabled companies in sectors such as e-commerce, retail, hospitality, and financial services to achieve significant leaps in customer satisfaction and sustainable growth.
Mohamed Elmasry, Co-founder and CEO of Tactful AI, stated: “Having Negaty onboard is not just a financial investment for us, but a meeting of two visions that believe the future of technology in our region must be built by our own hands. We are working to establish a global tech ecosystem from Egypt and the Arab world, ensuring digital sovereignty and creating real opportunities for local talent.”
For his part, Mohamed Abouelnaga «Negaty» commented: “I have followed Tactful’s journey and witnessed its impact on companies I know well.
I realized that what they are building here is not merely a technology platform, but a cornerstone for a sovereign software and AI industry in Egypt and the region.
I am excited to support this vision and work with the team to expand its impact into new markets and broader domains.”
Through this partnership, Tactful seeks to accelerate its regional and international expansion plans and further solidify its position as a leading provider of AI-powered customer service and experience solutions.
