USAID Joins Forces with Jumia Egypt to Boost E-commerce Growth

Cairo, (Egypt), December 17, 2024

Jumia, a leading e-commerce platform empowering micro, small, and medium-sized enterprises (MSMEs), has signed a memorandum of understanding with USAID Business Egypt to create new online markets and facilitate the expansion of companies’ product offerings across the nation.

One of USAID Business Egypt’s primary objectives is to assist existing MSMEs by connecting them with large anchor firms to better integrate them into the business ecosystem. This aligns directly with Jumia’s mission and the partnership will coordinate the following activities:

Merchant Upskilling: about 1,000 small and medium businesses will receive training and development support, enhancing their e-commerce capabilities.

Formalization Support: about 1,500 unregistered small businesses will receive guidance with official registration, enabling access to financial services, government support programs, and investment opportunities.

Facilitating Links: Collaboration between Jumia and business development service centers will ensure the sustainable transfer of knowledge.

Beyond empowering e-commerce MSMEs, this collaboration supports the region’s first initiative providing a seamless shopping experience across multiple channels, including in-store, mobile, and online. As a result, merchants will now have their own websites while seamlessly integrating with the services provided by Jumia.

“This collaboration reflects Jumia’s commitment to supporting and promoting local businesses,” said Abdellatif Olama, CEO of Jumia Egypt. “We recognize the pivotal role played by MSMEs, the backbone of the Egyptian economy. Jumia is working closely with thousands of business owners, aligning with the government’s continuous efforts to bolster this vital sector, enhance production across various industries, and create more jobs.”

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About Jumia

Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently, and at the best prices, while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers; a logistics service, which enables the shipment and delivery of packages from sellers to consumers; and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.