DOO raises $1.7mln round led by «Merak Capital» to redefine customer experience in the GCC

Mustafa Eid, September 25, 2025

Riyadh, Saudi Arabia – «DOO», the AI-powered customer experience platform transforming how enterprises engage with their customers, announced the close of its $1.7M funding round led by «Merak Capital», with participation from Plus VC and other strategic regional investors.

AI-powered platform for Arabic dialects

Built by a team of seasoned technologists and entrepreneurs, «DOO» combines advanced natural language processing with regional linguistic expertise. This approach delivers seamless AI-driven support tailored to Arabic dialects and cultural nuances. As a result, the company has achieved rapid adoption by enterprises in the GCC. Increasingly, customer expectations are shaped by speed, personalization, and accessibility across digital channels.

Riyadh headquarters driving digital economy

With its headquarters now in Riyadh, «DOO» benefits from its strategic location in the heart of the region’s AI and digital innovation movement. The company aims to play a central role in shaping the region’s digital economy. It plans to set new benchmarks for enterprise-grade customer experience in Saudi Arabia and the wider GCC.

Investor confidence and strong growth

The investment demonstrates growing confidence in «DOO»’s mission to become the GCC’s leading AI customer experience platform. Enterprises can now scale support, reduce costs, and deliver hyper-personalized interactions across WhatsApp, Instagram, websites, and mobile apps. Already, «DOO» collaborates with more than 50 enterprises across telecom, airlines, banking, and ecommerce. Expansion plans align with Saudi Arabia’s Vision 2030 and the Kingdom’s ambition to lead in AI and digital transformation.

Founders and investors share vision

“Customer experience is the new battleground for businesses, and AI is the weapon of choice,” said Ali Mohsen, CEO & Co-Founder of «DOO». “Our platform doesn’t just automate responses – it personalizes them in local dialects and brand tone. This funding accelerates our mission to make AI the frontline of customer engagement in the GCC and beyond.”

Abdulelah Alshareef, VP of Venture Capital at «Merak Capital», added: “AI is transforming the way businesses operate, and customer service is one of its most immediate applications. By leading this round in «DOO», we support a company with the potential to set a new standard for customer experience in the region while reinforcing Saudi Arabia as a hub for AI innovation.”

Scaling innovation with fresh capital

With new funding, «DOO» will accelerate product development, enhance integrations with leading CRMs and ecommerce platforms, and expand its presence across Saudi Arabia and the wider GCC.

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