Banque Misr Brings Apple Pay to Customers in Egypt

Cairo 12 Dec 2024:

Banque Misr, a leader in electronic payment systems that offers innovative digital solutions to clients with advanced and competitive features, today brings its customers Apple Pay, a safer, more secure and private way to pay in-store, in-app and online.

To pay in-store, customers simply double-click the side button and hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. Apple Pay is today accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places.

Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or supporting merchant websites, without having to create accounts or repeatedly type in card details, shipping and billing information. Apple Pay makes it easier to pay for food and grocery deliveries, online shopping, transportation, and parking, among other things.

Security and privacy are at the core of Apple Pay. When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.

Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap +, and follow the steps to add a Banque Misr credit or debit cards. Once a customer adds a card to iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away. Customers will continue to receive all of the rewards and benefits offered by Banque Misr’s cards.

About Banque Misr

As a leading bank in Egypt’s payment sector, Banque Misr provides an extensive array of payment services. With a staggering 17 million cards in use, encompassing credit, debit, and prepaid variations, Banque Misr maintains a substantial market dominance. Additionally, Banque Misr has over 2.8 million online banking users, 5.8 thousand ATMs nationwide, further enhancing its reach. Its vast network, comprising over 600 thousand POS terminals, 6 thousand online merchants, reinforces its stature as a prominent acquirer. Through strategic alliances with fintech pioneers ranging from emerging startups to seasoned entities, Banque Misr is dedicated to catalyzing digital evolution and enriching the payment journey for its customers.