A First-of-Its-Kind Strategic Alliance «e& money» and between «Contact Financial Holding» to Redefine the Future of Digital Finance with AI-Powered Innovation

Cairo, 15th of October:

In a first-of-its-kind move for Egypt’s financial landscape, “e& money” announced a strategic partnership with Contact Financial Holding, setting a new benchmark in the fintech sector. The partnership is designed to elevate the consumer finance experience through cutting-edge digital solutions that integrate Contact’s financing solutions directly into “My e&” and “e& money” mobile applications, creating a seamless, end-to-end digital financing journey for customers.

Official Announcement at GITEX Dubai

This partnership was officially announced on the sidelines of the 45th GITEX Dubai, the world’s leading technology and AI exhibition, held from October 13 to 17, laying the foundation for a transformative new era of digital finance in Egypt and across the region.

Next-Generation Digital Financing

Through this strategic alliance, “e& money” customers gain access to a next-generation digital financing experience powered by AI-driven alternative credit scoring models and advanced data analytics. Customers can apply for Contact’s financing programs, receive instant credit approval within seconds, and enjoy a flexible repayment plan of up to 60 months — all via a seamless, user-friendly process.

Innovative Benefits and Financial Flexibility

The partnership also introduces innovative financing programs for “e& money” users, allowing them to refinance previous transactions and manage their finances with greater convenience. It enhances customers’ purchasing power while providing tailored financial solutions to meet their needs effectively.

Commitment to Financial Inclusion

This collaboration reflects the shared commitment of both entities to promote financial inclusion and expand access to digital financial services across the Egyptian market, marking a strategic step toward an integrated digital economy.

Statements from e& Egypt

Ahmed Yehia, CEO of e& FinTech and Digital Lifestyle, a subsidiary of e& Egypt, said:

“We are proud of this strategic partnership with Contact, which represents an unprecedented step toward redefining the digital financing experience in Egypt and the Middle East. For the first time in the region, we are introducing embedded consumer finance within digital applications, delivering an instant, fully seamless financing experience powered by the latest AI technologies and data analytics.”

Yehia added:

“This collaboration is part of e& money’s significant growth and transformation, reflecting our commitment to driving the shift toward an integrated digital economy and genuine financial inclusion. Through innovative technological solutions, we simplify access to finance and empower customers with greater freedom and flexibility, solidifying our position as one of the region’s leading fintech pioneers.”

Statements from Contact Financial Holding

John Saad, CEO of Contact Financial Holding, stated:

“This moment marks a turning point in shaping the future of digital financial services across the region. Our strategic partnership with e& money stands as a gateway to a more connected, inclusive, and data-driven financial ecosystem. Today, we are not simply redefining access to finance, we are reimagining the entire financial experience, creating a smarter, more seamless future for every customer.”

He added:

“Through this collaboration, we are putting our vision into action. By harnessing AI and advanced data analytics, we enable new segments of society to access and engage with the financial system via innovative digital solutions, deepening financial inclusion and innovation while cementing Contact’s leadership in Egypt’s digital transformation within the non-banking financial sector.”

A New Phase of Collaboration

This partnership marks the beginning of a long-term journey toward deeper cooperation between “e& money” and Contact, unlocking new opportunities and innovative benefits for customers. It is the first step in laying the foundation for a new era of growth, innovation, and lasting impact on the non-banking financial sector, while reshaping the digital finance landscape across the Middle East.

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