Interview: bmb REACH Bets on Artificial Intelligence to Double Its Business in Egypt by 2030

«bmb REACH, a leading ICT solutions provider with a presence across the Middle East, North Africa, and Europe, is rapidly establishing itself as a key driver of digital transformation in Egypt. Since its inception in 1995, the company has evolved from a technology-focused firm into a full-solution advisor, offering end-to-end services that span artificial intelligence, cybersecurity, cloud computing, and managed services».

In Egypt, bmb REACH operates as a central hub within its network of 18 regional offices, working closely with major enterprises and public-sector organizations to implement scalable, AI-ready infrastructures.
As the market increasingly embraces AI and multi-cloud solutions, bmb REACH is positioning itself at the forefront of sectors including Oil and Gas, Banking, and Real Estate, where demand for data centers, connectivity, and integrated enterprise technologies is growing 20-30% year-on-year.

Fintech Gate spoke with Hany Refaat, Country Manager of bmb REACH, to explore the company’s expansion plans and investment strategy in Egypt.

Interview by :Shaimaa Abu El-Nasr

How would you describe the company’s current footprint and focus in Egypt?

A: Since bmb started in 1995, we have evolved from a technology-driven firm into a global advisor and full-solution provider. In Egypt, bmb REACH operates as a critical hub within our network of 18 offices across MENA and Europe.
Our focus is on being a “future-ready” partner, moving beyond hardware sales to deliver end-to-end solutions in AI, cybersecurity, cloud, and managed services. We help major Egyptian entities—from FMCG companies like Arma Group to financial institutions such as Faisal Islamic Bank—integrate complex architectures like Cisco’s Digital Network Architecture (DNA) to drive their digital transformation.

Q: Cisco recently launched the Cisco 360 Partner Program. What does this transition mean for bmb REACH and your customers in Egypt?

A: Launched on 26 January 2026, Cisco 360 represents a major shift from traditional “metal tiers” toward a model that rewards specialized expertise and measurable customer outcomes. bmb REACH is transitioning into the Cisco Preferred Partner designation, which reflects our ability to deliver value across the entire customer lifecycle—from initial data strategy and AI-ready data centers to long-term managed services. Customers now have a clear roadmap to identify our expertise across pillars like security, networking, and cloud.

Q: AI is dominating the tech landscape in 2026. How is bmb REACH helping Egyptian enterprises bridge the gap between “AI hype” and “AI reality”?

A: AI adoption requires a foundation of digital resilience and AI-ready infrastructure. Many organizations have the ambition but lack the necessary data center capabilities. We focus on three areas: building AI-ready data centers capable of high-performance workloads, ensuring robust cybersecurity through our SOC and Cisco-powered security solutions, and leveraging process automation tools like RPA and AIoT to convert data into actionable business intelligence.

Q: Can you share success stories in the FMCG and banking sectors?

A: For Arma Group, we integrated Cisco DNA to optimize operations and maintain their leadership in the FMCG market through a fully integrated digital network.
In banking, we helped Faisal Islamic Bank of Egypt navigate next-generation banking technology. These projects are designed to create scalable platforms that can layer AI and advanced analytics without rebuilding the core IT infrastructure.

Q: Looking ahead in 2026, what are your top priorities in the Egyptian market?

A: Our priorities are twofold: doubling down on Managed Services, as many companies prefer a partner to manage complex IT environments, and investing in talent through our bmb Smart Academy to bridge the digital skills gap. Our goal is to become the first name Egyptian businesses think of when seeking digital transformation.

Q: How much does your service reduce the margin of error in AI implementation?

A: AI is still on a learning curve and susceptible to tricky inputs, similar to early ChatGPT cases. Our role is to provide the tools and frameworks to control these interactions.

Q: How does bmb REACH ensure AI security?

A: Through our Secured AI Factory, which safeguards both end-users and businesses, providing controlled, secure environments for AI deployment.

Q: Who are your primary technology partners in Egypt?

A: Cisco is our primary partner for almost all technology needs. For cybersecurity, we work with a diverse range of over 30 vendors, including Forcepoint, Fortinet, Palo Alto, and F5.

Q: Which sectors are seeing the most growth for your infrastructure services?

A: While active in Oil & Gas and Banking, the Real Estate sector has shown strong engagement. We provide major developers with data centers and full connectivity for large compounds, including triple-play services for villas. This segment is growing by 20-30% year-on-year.

Q: What are your growth targets for the coming years?

A: We aim to double our growth every four years. Over the past four years, we’ve already grown 100%, and by 2030, we aim to double our scale again.

Q: What’s the next frontier for the Secured AI Factory?

A: We are evaluating further data center expansion, focusing on critical pillars like power, cooling, management, and orchestration. Our mission is to ensure Egypt’s growing digital needs are supported by robust and secure infrastructure.

In this context, on the other hand, there are many related sector news items that you can follow. For example, we highlight the most important ones in the following list:

• Bank NXT Partners with UiPath and BMB Egypt to Accelerate Intelligent Automation and Bolster its Digital Transformation Strategy
• UiPath Names Romanian Olympic Swimming Champion David Popovici as Global Ambassador
• EFG Hermes Concludes Advisory for UAE-based Electra Investment Holding on its USD 449 Million Acquisition of a Stake in Elsewedy Electric